Social media is fast becoming your customers’ product research tool, so look beyond Google
0Reported today on TheNextWeb
For the full article visit: https://thenextweb.com/podium/2019/12/30/social-media-is-fast-becoming-your-customers-product-research-tool-so-look-beyond-google/
Social media is fast becoming your customers' product research tool, so look beyond Google
Go where your customers are.
Twenty-one years old this year, no one can dispute the dominance Google has enjoyed in the world of search. After all, it has a massive 81.5 percent market share worldwide. But, new players are beginning to chip away at its position in Europe and North America - particularly when it comes to users researching products - and they're coming from different fields.
If you shift the focus to look at time spent online as a whole, the vast majority (96 percent) of activity already takes place outside search engines. Meanwhile, more time is being spent on social media, with the average user now spending 2 hours and 16 minutes on social each day - up by a minute from last year.
And, as social platforms evolve to become less about conversation and more about entertainment, online consumer behavior is also shifting. The content focus of social networks is making them a prime destination for researching an