Sweet Baby Inc's Kim Belair's racist, insane GDC "Now You See Me: Representation as Innovation"
192Kim Belair wants you to terrify your marketing team, so they can...influence your creative team (devs? writers? artists?) to change the story of a video game, so more black guys are in it. For moments of joy. Like when Commander Shepard met Jacob at Minuteman Station, where you two shot robots...(her Shepard was black!)
2019 was wild.
Mixed Race commercials aren't as effective as we thought.
https://news.northeastern.edu/2023/06/15/diversity-in-tv-commercials/
https://www.nbcnews.com/id/wbna29453960
https://www.forbes.com/sites/jaredcouncil/2023/01/26/after-vows-of-more-diversity-tv-commercials-and-digital-ads-are-getting-whiter-survey-says
#sweetbabyinc
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