TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRA: 2TP2 * CHART ANALYSIS
87TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRA: 2TP2 * CHART ANALYSIS - RICH TV LIVE - April 9, 2021 - TAAT™ Chief Executive Officer Setti Coscarella commented, “We have achieved great momentum so far among smokers in the United States as many have come to recognize TAAT™ as a better choice compared to traditional tobacco cigarettes. This has been done through a combination of passive awareness campaigns targeted towards smokers aged 21+, as well as promotions to prompt purchases on the e-commerce portal or to request a free sample pack on TryTAAT. Our goal with the latter two initiatives is to get ‘pack in hand’. No matter how informative our messaging and user testimonials may be, we firmly believe that after a smoker aged 21+ has sampled TAAT™, a certain percentage will be persuaded into purchasing it regularly based on a positive experience. This sentiment was shared by the majority of respondents in our consumer feedback study, especially those who sampled TAAT™ Menthol . Now that we have a better idea of what works best, we are ramping up our advertising to drive traffic to TryTAAT and have seen spectacular results so far with more than 5,000 new qualified sample requests submitted since Wednesday. By continuing with this strategy we believe we can cover more ground among approximately 40 million tobacco smokers in the U.S. so that they can know about and have access to a better choice.”
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