Tactile Games’ Plamen Stefanov On Bringing Breakout Success To Your Casual Game
5Tactile Games’ User Acquisition Manager, Plamen Stefanov, joins our hosts, Peggy Anne Salz and Brian Baglow, to showcase how small teams can make big waves in the gaming community. You might recognize Tactile from its hit game, Lily's Garden, which has generated 517 million worldwide in lifetime player spending since it appeared on the market in 2019. Plamen cites cross-team collaboration and a testing ecosystem that feeds itself as two contributors to this success. Listen to Peggy, Brian, and Plamen’s conversation for a peek behind the curtain of Tactile Games’ scaling skills and for Plamen’s top three tips for someone passionate about pursuing UA.
CHAPTER TIMESTAMPS
00:00 Intro
03:30 From B2B marketing to games advertising
07:17 UA beyond ROAS optimisation
08:44 Is there room for creativity in data-driven UA?
11:47 Suffering sells
14:53 Everything feeds into everything else
19:35 UA team Product team
22:26 AI for efficiencies, not decision making
26:00 Q&A with Plamen
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