Target stops selling Pokemon cards due to crazed resellers | Walmart next?

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Target has suspended all in-store sales of MLB, NBA, NFL and Pokémon cards. Are crazed pokemon resellers going to push Walmart to do the same?

In Brookfield, Wisconsin, four men violently attacked a 35-year-old man exiting a Target over possession of Pokémon and sports trading cards. The reason for the dispute seemed to be over the ownership of the trading cards.

In response, Target pulled trading cards from their shelves.

Sports Collectors Daily reports sales of sports trading cards increased 142% in 2020.

Nicole Colombo, general manager of Collectibles & Trading Cards at eBay, explained the sudden increase.

"Last year saw an industry-wide surge in collecting and flipping trading cards due in large part to people staying home and finding new ways to spend their time, turning to cards while there was a lack of sports on TV."

Pokemon Card craze over the past couple of years has created an incredibly high demand for the cards in many stores.

People like logan paul entering the high end market with millions of dollars only created even more demand. Now many streamers stream opening packs and gain thousands of viewers.

Demand has gotten so high and dramatic that people camp outside of stores and wait for open so they can be first to get cards and resell them.

Because of situations like this many stores including Target and Walmart have begun to stop carrying the product entirely, as the drama is not worth the profit for such a unique item within these vast stores.

This however, looking at things from a business and industry perspective, is a healthy place for it to be. The challenge now is to figure out ways to get supply ahead of the demand.

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