The Bumpy Launch of Zweitesich

Channel:
World in RooView
Subscribers:
959
Published on ● Video Link: https://www.youtube.com/watch?v=xMKZJI7lhF4


Duration: 40:05
212 views
22

Written form with references and links to situation: https://www.flayrah.com/7619/fursuit-entrepreneur-faces-rocky-lessons-about-advertising-furry-audience

A fursuit creator tries to launch a brand of pre-made fursuits emulating designer clothes philosophy. Do to some tones used during the launch, the fandom did not receive the concept well.

The creator openly discusses what the issues were and I go over the elements that may be at play with why the reaction was so poor and what, if anything, Zweitesich could do to recover the brand.



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Tags:
Rooview
fursuits
design
business
classism