The future of AI as a creative marketing tool
0The future of AI as a creative marketing tool.
AI attracts a lot of attention from many different industries, and marketing is no exception. There are a lot of discussions going on about how AI can help companies make their marketing efforts more efficient.
When speaking about AI in marketing, the focus is usually on how AI can effectively process big data to make predictions, help marketers save time on repetitive tasks, or drive conclusions from big chunks of data.
AI already helps us with automation and making better marketing decisions, so it’s safe to say the technology can execute complex analytical tasks. But we all know marketing is not only about crunching data — it is also about creativity. So, the question is: Will AI help marketing specialists complete creative tasks in the future?
To make sure we are on the same page, let’s first define what AI really is. AI is a simulation of human intelligence in machines. AI, and more precisely deep learning, mimics the human brain: AI algorithms use neural networks that can process large amounts of data. An AI is first trained on a given task, using historical data as input.