Consumers are looking to engage with a brand that has a distinct purpose and that as a result invokes a sense of personal similarity. Brands that create a consistent story and image while improving the overall customer journey are able to get inside the heart of consumers, creating brand affinity. Personalized experiences such as pop-up shops and experiential showcases are crucial to building and creating brand identity. To speak on the subject were panelists: Andrew McKechnie, Verizon SVP, Chief Creative Officer; Kara Rubin, Just Water VP of Brand & Product Strategy; & Duke Badger, Vice President, CRM and Fan Engagement Strategy at Warner Music Artist Services in discussion with Verizon Media's Vice President of Growth Marketing, Dariusz Paczuski.
BUILD is a live interview series like no other—a chance for fans to sit inches away from some of today’s biggest names in entertainment, tech, fashion and business as they share the stories behind their projects and passions. Every conversation yields insights, inspiration and plenty of surprises as moderators and audience members ask questions. It all happens several times a day live and live-streamed on BUILDseries.com.
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