The Google Pixel will get bigger, more regular software updates you might actually remember

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Reported today on The Verge

For the full article visit: https://www.theverge.com/2019/12/10/20998944/google-pixel-4-software-update-feature-drop-quarterly-photos-call-screening-strategy

Reported today in The Verge.

The Google Pixel will get bigger, more regular software updates you might actually remember

Yesterday, Google unveiled a new part of its strategy with Pixel phones: the so-called "feature drop." Google has bundled a bunch of software features that are exclusive (at least for now) to the Pixel line and is releasing them in one larger update instead of trickling them out whenever they're ready. It's a new way for Google to release software updates, based on something that it isn't historically very good at:

Planning.

"We're targeting a quarterly cadence [for the feature drops]," vice president of product management Sabrina Ellis says, adding that "setting that type of structure up front is helping our teams understand how they can set their development timelines."

The feature drops are a way for Google to make the Pixel software updates more tangible to potential customers. It's a clever name: "drops" are ways to create hype around new products in the fashion world - and Google very much needs to find a way to build more hype around the Pixel 4.

Command Line is The Verge's daily newsletter about computers, gadgets, and software. You should subscribe! I'm eager to hear your feedback. Please feel free to email me at dieter@theverge.com if you have thoughts. -Dieter

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After the camera, the best reason to get a Google Pixel phone instead of another Android phone is that the Pixel is guaranteed to be the first out of the gate with Android software updates. But that benefit really only feels tangible once a year - when the new version of Android comes ou




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