How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras
0Reported today on Search Engine Journal
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How Your Digital Agency Can Leverage Client Reports to Prove Value
Whether you offer SEO, PPC, social media, or other digital services, proving value is the #1 goal of reports.
If clients see value in your services, it's more likely they will stick with you.
On December 4, I moderated a sponsored Search Engine Journal webinar presented by Christian Sculthorp, Marketing Director at AgencyAnalytics.
Sculthorp shared how top digital agencies are leveraging reports to prove value and find up-selling opportunities.
Here's a recap of the webinar presentation.
For most agency folks, manual client reporting can be a drag.
The process can take time away from doing actual client work and it doesn't even help the bottom line of the agency.
WordStream's 2019 State of the Agency report found that 94% of agencies spend 1 hour or more on reporting per client per week.
If we do the math, say consultant A has 10 clients. Multiply that by 1 hour of report preparation per week (which is on the low end).
Consultant A will end up spending 40 hours – an entire work week – on reporting alone every month.
But reporting doesn't need to suck.
Many top digital agencies have actually found a way to leverage reports in order to:
Your agency can also do client reporting better, here's how.
What to Include in Your Reports
Set Goals & Track Against Them
From Day 0, make sure to set SMART (Specific, Measurable, Achievable, Realistic, Timelined) goals. You should be setting goals so that the client sees progress as you go forward with the campaign.
As you go along, continually track these goals against your timeline.
(International SEO consultant Aleyda Solis even has an extended version called SMARTER goals.)
Remember that goals may change over time. It is a great time to discuss these changes during