The power of FOR: Uncovering the new aspects of DEI with Google search self-identification

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United States Google Cloud
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Published on ● Video Link: https://www.youtube.com/watch?v=5URSpLrwJJE


Duration: 17:15
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We can avoid unintentional biases in Diversity, Equity & Inclusion (DEI) discussions by unlocking the power of “FOR” in Google search queries. When someone qualifies a search using the word “FOR,” they are broadcasting the aspect of identity that’s the most important to them. Explore the unexpected DEI identities uncovered by the Google Human Truths team’s analysis of FOR self-identifications in more than 20 countries and languages.

Speaker: Jason Klein

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Tags:
Diversity
equity
inclusion
DEI
Google Search
Search
Google Search hacks
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DEI identities
Google Human Truths
data analysis
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