The rules of the games: What app developers can learn from games - Google I/O 2016
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Learn the key drivers of engagement and monetization for games, and how to turn these insights into best practices for apps. Get inspired by several case studies from apps who have successfully refined their onboarding and conversion tactics, applying concepts used by games developers.
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Tags:
Android
monetization
engagement
game
games
game developers
app
apps
io16
product: android
Location: MTV
Team: Scalable Advocacy
Type: Live Event
GDS: Full Production
Other: NoGreenScreen