The Second Rule Of Persuasion - Digital Marketing

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United States Ippei & Dan - #1 Local Lead Generation Coaching
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Ah yes, scarcity, the second rule of persuasion.

Why is this an important rule? It creates differentiation between you and somebody else in the market place.

Mike for example guarantees phone calls in his niche, this creates a fear of missing out on a special opportunity.

Dan used bundles in his own window tinting business at first and it created this scarcity of missing out on a discounted tan for example.

Our group of lead generation experts have become very well versed in this scarcity skill which is why they're crushing it!

For more info on lead generation and other digital marketing models...check out my blog! www.ippei.com/coaching



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