the surprising connection between Black hair discourse, hygiene olympics, & colonialism 🤯
29According to a 2017 Nielsen Homescan study, Black Americans make up 14% of the U.S. population but have outsized influence over spending on personal care items such as soap and bath needs ($573 million), feminine hygiene products ($54 million) and men’s toiletries ($61 million). Why is this? This video proposes a theory.
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https://youtu.be/X1Hg9-5pHEM
https://youtube.com/live/bsPxQ7324-A
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#AsmaraTV 4c hair, texturism, respectability politics, curly haircare, routine, black history, feminine hygiene, black women and the hygiene olympics, tiktok, dry brush, tongue scraping, self care