TheFIX 082: Personal Project Profile - Jeff Shaffer
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In this episode of TheFIX, commercial photographer Jeff Shaffer provides an in-depth look at Apocalyptech, a personal project featuring a series of intricate and detailed Photoshop composites. Apocalyptech was created as Jeff's thesis project while earning his Master of Professional Studies in Digital Photography degree from New York’s prestigious School of Visual Arts. In the interview we take a look at the entire process: Developing the initial concept for the story, looking at the work of other photographers who provided visual inspiration for the look and feel of the series, the creation of rough storyboard-like sketches that were the first visuals for the story and informed how the background composites were created, as well as the casting of models to play the main characters, and photographing the models in the studio to match the lighting and perspective in background plates that Jeff had already created. We wrap things up with a look at one of the layered Photoshop files and Jeff deconstructs how the composite was put together.