There is No China Button

Channel:
Microsoft Research
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342,000
Published on ● Video Link: https://www.youtube.com/watch?v=sTrn4colYVc


Duration: 1:00:11
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There's never been a better time to build hardware. Consumers want to connect everything to their phone. Prototyping is "solved". Kickstarter will provide you with the upfront funds. But... while making something once is easy; making something that can be made is hard – very hard. Hardware takes longer, costs a lot and requires more people. It can be perilous for a company, but the rewards can be great. This talk outlines some of the pitfalls that have befallen hardware companies in the past – and still do today.



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microsoft research
computer systems and networking