Three Musketeers | Television Commercial | 1987
0Three Musketeers | Television Commercial | 1987
3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the Milky Way bar (lacking Caramel topping). The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla;[1] hence the name, which was derived from the novel The Three Musketeers. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate.[2] Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.
To mark the 75th anniversary of the introduction of the candy bar, Mars introduced 3 Musketeers Mint, the first brand extension, in August 2007.[3] Also in 2007, Mars produced a limited-edition "Autumn Minis Mix" 3 Musketeers. It featured French Vanilla, Mocha Cappuccino and Strawberry.[4] This was followed by Cherry 3 Musketeers for 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter 2008. Orange was coated in milk chocolate, while the cherry and raspberry were coated with dark chocolate.