Swiffer Wetject | Television Commercial | 2004

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Published on April 26, 2018 12:05:21 AM ● Video Link: https://www.youtube.com/watch?v=W32-Y-ubTpM

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Swiffer Wetject | Television Commercial | 2004

Swiffer is a line of cleaning products by Procter & Gamble. Introduced in 1999,[1] the brand uses the "razor-and-blades" business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries.[