Twitter is bringing back Election Labels to identify 2020 U.S. election candidates
0Reported today on TechCrunch
For the full article visit: https://techcrunch.com/2019/12/12/twitter-is-bringing-back-election-labels-to-identify-2020-u-s-election-candidates/
Twitter is bringing back Election Labels to identify 2020 U.S. election candidates
With just under a year until U.S. Election Day, Twitter is bringing back its Election Labels, which provide information about political candidates - including what office they're running for and their state and district number. The labels will also have a small ballot box icon to accompany this information. The feature was first launched during the 2018 U.S. midterms, where the labels were seen 100 million times per day by Twitter users in the week before Election Day.
In addition, 13% of U.S. election-related conversations on Twitter included a tweet with an Election Label, the company says.
Now the labels are making a return ahead of the 2020 U.S. elections.
The labels will appear on accounts of candidates who are running for the U.S. House of Representatives, U.S. Senate, or Governor in the 2020 election who have qualified for the general election ballot, says Twitter. And they will begin to appear on candidates' Twitter accounts after they qualify, which will happen on a rolling basis as states have different caucus and election dates, the company notes. The first takes place on March 3rd.
To enable the feature, Twitter has again partnered with Ballotpedia, a civic nonprofit that publishes non-partisan information about federal, state and local politics. The organization will help Twitter to identify which candidates have qualified for the general election ballot so their accounts can be appropriately labeled.
The Election Label will appear on the profile page of a candidate's Twitter account and on every tweet and retweet they post to their account, even when embedded on sites off of Twitter.
Ahead of this, Twitter today will also start to verify th