UA Coffee: All About LTV (Life Time Value) and pROAS with Algolift

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Published on ● Video Link: https://www.youtube.com/watch?v=QAm77f4OjpM


Duration: 33:21
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The focus of our conversation today is All About LTV. Actually, when people talk about LTV they really mean pLTV (predictive Life Time Value). And increasingly pROAS (predictive Return on Ad Spend) especially for the self attributing networks like Facebook and Google.

Why is pLTV (and pROAS) so important to mobile marketers and product people?
How is it estimated?
How does this tie to optimizing advertising campaigns?

Watch this now! And please subscribe Here - https://bit.ly/2RT1rPG

0:20 Intro to Paul Bowen from Algolift
1:00 Key Applications of LTV/pLTV/DX ROAS
8:40 What Does Algolift Do - User Level Projections
11:20 How long to prediction?
13:10 What do Game Companies do for pLTV?
18:00 Directionality vs Accuracy of pLTV
20:42 What is the Algolift Output for FB and UAC?
23:55 What do AlgoLift Customers ask for?
25:12 Campaign Automation
27:55 What’s the Future of LTV and UA?
32:00 Cento Coffee

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