Understanding Customers: Shaping Our Future through Understanding Social Change

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Microsoft Research
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Published on ● Video Link: https://www.youtube.com/watch?v=UAsT1cwpx8g


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How do you make sure you can see and understand the critical social processes of your customers-both the millions who have adapted to the emerging social age and the millions who haven't yet made this change? The way in which you and others understand and automate our social processes will shape human beings for centuries: not just your children or your grandchildren but whole societies. Each social age automates the prior age: during the Agricultural Revolution with farming, we automated hunting and gathering by growing plants and animals where we were living; during the Industrial Revolution, we automated manual labor in steam engines and factories; and now in the Information Revolution with social software we humans are automating social processes. Microsoft is on the forefront of this automation. If you are over 20, you are a digital immigrant living in a world where all the rules have changed. Most of what you learned so far in life fit a society that no longer exists. Why is logic no longer enough for good decision making? Why are trade agreements that protect American jobs bad for your company's and your children's future? How are terrorist groups and other-more beneficial-groups of purpose better organized than most businesses and governments in a wired world? Why should you make sure your children learn to multi-task and speed date?



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