Understanding Players: Value of Social Media, Simone Kriglstein, Masaryk Uni - GRUX Online Microtalk
0Microblogging platforms such as Twitter are important communication channels between a game studio and their community. However, such platforms are not only useful for distributing information but also serve as rich information resource for gathering feedback from the player community. This microtalk will show how Twitter data can be used to learn more about player communities as well as explain variations in in-game activities.
About The Speaker
Simone Kriglstein is Associate Professor at the Masaryk University as well as scientist at the Austrian Institute of Technology and at the University of Vienna. She specializes in designing and evaluating user interfaces and interaction methods in different fields, including games. Simone has received or has been nominated for several awards for her work on games, including the German Game Developer Newcomer Award 2006.