Using affinity learnings to better understand your players, feat. Plarium (Playtime 2019 - Games)

Channel:
Android Developers
Subscribers:
1,350,000
Published on ● Video Link: https://www.youtube.com/watch?v=lMITP93uomo


Duration: 25:21
1,136 views
17

Many developers struggle to fully understand their audience. Affinity analysis can provide extremely valuable insights on existing players' gaming behaviours as well as helping you make informed decisions on which genre and game mechanics to invest in the future.

Speakers:
Gino Micacchi - COO, ABA English
Timur Garifzyanov - Product Manager, Baddoo
Rishit Jhunjhunwala - Vice President of product, Truecaller

#GooglePlaytime event: Playtime 2019; re_ty: Publish; product: Google Play - General; fullname: Gino Micacchi;



Other Videos By Android Developers


2020-01-08Enter the 2020 Indie Games Festival from Google Play
2020-01-08#IMakeApps | Sterling Udell | RV nomad | Terra Time Pro | United States |
2019-12-23Android Developer Story: G30 | Ordia | Photographs - Winners of the Google Play Indie Games Showcase
2019-12-19Duolingo - Using A/B testing to bring free language education to millions of users
2019-12-18Gesture Navigation: Insets
2019-12-16Running tests in your games more efficiently, feat. SuperScale & Traplight (Playtime 2019 - Games)
2019-12-16Engaging players for the long-term (Playtime 2019 - Games)
2019-12-16Protecting games and players by fighting abuse and piracy (Playtime 2019 - Games)
2019-12-16Leveraging behavioral science to unlock monetisation in emerging markets (Playtime 2019 - Games)
2019-12-16Progressive player populations (Playtime 2019 - Games)
2019-12-16Using affinity learnings to better understand your players, feat. Plarium (Playtime 2019 - Games)
2019-12-16Optimizing your A/B testing roadmap, feat. Duolingo, Dailymotion & Monzo (Playtime 2019 - Apps)
2019-12-16Designing around people’s lives to unlock sustainable growth (Playtime 2019 - Apps)
2019-12-16Embracing innovation by building privacy friendly apps (Playtime 2019 - Apps)
2019-12-16Price localization strategies for subscriptions apps, feat. Headspace (Playtime 2019 - Apps)
2019-12-16Balancing free and paid experiences for subscription apps (Playtime 2019 - Apps)
2019-12-16Identifying underlying patterns in apps data (Playtime 2019 - Apps)
2019-12-16Fireside chat: Looking into 2020 and beyond (Playtime 2019)
2019-12-16Welcome & keynote (Playtime 2019)
2019-12-16Google Play | Rise to the top (Playtime 2019)
2019-12-16#IMakeApps | Rosa Mei | Movement fanatic | Zhen Wu | Czech Republic |


Tags:
Android
long-term
Google
EMEA
Google Play
ABA English
sustainable
Timur Garifzyanov
Rishit Jhunjhunwala
app
mobile
Gino Micacchi
type: Conference Talk (Full production);
Play
Berlin
Truecaller
Baddoo
tips
Playtime
developer
engagement
best practices
campaign: Games
purpose: Educate