Watching Brief: Muppet of the Month: Cadbury's Ad Campaign 'Advocates Looting'! - March 2019

Channel:
United Kingdom Archaeosoup
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29,600
Published on ● Video Link: https://www.youtube.com/watch?v=JYS_cZ0rck4


Duration: 19:18
416 views
30

Welcome to Watching Brief. A monthly show available via podcast and as topical segments via YouTube. As the name implies, each month my co-host Andy Brockman of the Pipeline (Where history is tomorrow's news) and I cast an eye over news stories, topical media and entertainment and discuss and debate what we find.

Link of the Month:

Revising the definition of treasure in the Treasure Act 1996 and revising the related codes of practice: https://bit.ly/2TNMijR

Tailored Review of Historic England: https://bit.ly/2COkA0J

Links:

Muppet of the Month:

Cadbury treasure hunt ad labelled ‘stupid’ by archaeologists:

https://www.bbc.co.uk/news/uk-england-bristol-47601886?fbclid=IwAR0Zh8S3HxOyJp1EubhCMu7awY2uoVcBD-xZt356BVufQU5QcHNVZjZMKio

Cadbury pulls ad campaign that ‘advocates looting’:

https://www.theguardian.com/business/2019/mar/18/cadbury-vows-to-change-freddo-campaign-that-advocates-looting-metal-detectors?fbclid=IwAR1R33pKhEsn9MD6lfRSKqvx14tLcMOsiMWZ1wb4YqLE5K3plVu5U-u4saw

Cadbury Dairy Milk unveils its 'biggest launch of 2019' with Freddo Treasures:

https://www.betterretailing.com/cadbury-dairy-milk-freddo-treasures



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