Way Past Cool Memories of SEGA WORLD London
14With operations assisted by Deith Leisure, the UK is believed to have been the country to receive the most Sega World locations outside of Japan, though all of them have since closed permanently. Newer arcade venues affiliated with Sega continue to run in the country under the Sega Prize Zone and Sega Active Zone names.
SegaWorld London: Opened to the public on 7 September 1996. Was Sega's first indoor theme park outside of Japan, became their flagship venue in Europe, and occupied a total area of 10200m² on seven floors of the London Trocadero complex. Cashflow issues largely caused by mismanagement of various aspects and poor reviews forced Sega to pull out of the venue under contract exactly three years after opening, with the floors latterly becoming the owner of Family Leisure, operators of the Funland arcade situated elsewhere in the Trocadero. Officially became known as Funland in February 2000, which subsequently downsized in September 2002 and closed permanently on 4 July 2011 after further mismanagement problems.
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