We Put The Entire Internet On The Blockchain—and You Can Too

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We Put The Entire Internet On The Blockchain—and You Can Too.
There comes a time in every hyped-up business trend’s life cycle when the noise becomes so intense it’s comical. Cryptocurrency, bitcoin, and most important, the blockchain technology that underlies them, have reached that moment. Executives in just about any industry imaginable—music, advertising, medicine, pizza delivery—are now eager to discuss how they can capitalize on “the blockchain.” (Note to execs: There are many blockchains, not just “the one.”)

To these evangelists, anything can and should go on “the blockchain.” Never mind what that actually means, or whether the relevant industry has any use for a distributed ledger. Put it on the blockchain! All of it! And so, I jokingly suggested on Twitter that someone make a browser plug-in that adds “on the blockchain” to the end of every sentence.

https://twitter.com/eringriffith/status/954013195764748288

Friday morning, David Tran, co-founder and CTO of PR-software startup Upbeat, did just that. Tran built and published a Chrome extension called On The Blockchain in around 15 minutes. Subtitle: “Everything is better on the blockchain.”



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We Put The Entire Internet On The Blockchain—and You Can Too