WestJet and IBM - using business rules to deliver an exceptional travel experience

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Published on ● Video Link: https://www.youtube.com/watch?v=8aEPotQ1S9c


Duration: 2:20
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WestJet Airlines, Canada's low-cost carrier, is enriching its customers' travel experience, using IBM Operational Decision Manager to provide customers with more meaningful notifications from the moment they decide to take a trip, to the day they return. Using business rules, WestJet is integrating tailored notifications to customer preferences to provide customers with critical information at the right time.



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Tags:
WestJet and IBM - using business rules to deliver an exceptional travel experience
WestJet
IBM
ODM
Operational Decision Manager
business process management
business rules
process automation