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What enterprises will focus on for digital transformation in 2018.
As technology and business leaders prepare their final tweaks for their digital plans in 2018, there is certainly evident some pace fatigue, combined with a growing sense that digital change is now nearly inevitable and/or omnipresent in both the enterprise and society today.

Last year saw what was perhaps the highest water mark for sense of urgency and desire for faster delivery on results when it came to digital transformation: Customers, internal and external both, are demanding much more these days, with the bar set by the customer experience leaders like Apple, Amazon, and Google. What's more, customers want their expectations to be delivered on far more rapidly that ever before.

All of this has put increasing pressure on IT and business leaders to scale up their ambitions this year while beginning to tackle the end game, or more accurately the end-of-the-beginning game: Truly reorganizing their traditional business models from the ground up into a more coherent and effective set of digital products and services that will grow faster than the traditional line of business. Now the urgency is to get there in the next year or two, before potential disruption by a startup or newly transformed competitor.

The data shows that businesses have gotten the message and there is vast investment currently being made in large-scale technology change: IDC recently determined that spending on digital transformation efforts, including technology and services, will grow by 42% by just next year, to over $1.7 trillion.