What is the importance of advertisement? How advertisement was used by the Britishers to expand ...
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What is the importance of advertisement?
How advertisement was used by the
Britishers to expand the market for their products?
Key Concept: Expansion of Market
i) Advertisements make products appear decirable and neceecary. They shaped the minds of people and created new heeds.
ii) They help in forming a new customer culture.
iii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The lakel was needed to make the place of maneffacture and the name of the company familiar to the buyer.
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