When Football is Everything, Impossible is Nothing: adidas FIFA World Cup 2022Ccampaign
0With the FIFA World Cup Qatar 2022™ on the horizon, today adidas launches the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of football unifies players and fans across the world.
The month-long campaign kicks off with The Family Reunion film, which sees icons Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy come together for a reunion like no other.
Rooted in football culture, World Cup nostalgia and tournament preparations, the world’s best players alongside mega football fan Stormzy, showcase their individual rituals and remind fans why the essence of this tournament is so special. With each scene filled with memorable moments, players and places, the film builds anticipation for the endless possibilities of the month ahead and is inspired by the attitude that when football is everything, Impossible is Nothing.