Who's Dropping So Much Money on In-App Purchases?

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Published on ● Video Link: https://www.youtube.com/watch?v=zoLgF7Py-xI


Clash of Clans
Game:
Clash of Clans (2012)
Duration: 7:21
3,185 views
118

Clash of Clans and Game of War make lots of money...but from who? There's a certain group thats dropping serious cash on in-game purchases. Kim Horcher and Brandon Winfrey (Machinima) break it down!

"In a recent study, “iPhone’s Digital Marketplace: Characterizing the Big Spenders,” researchers at the University of Southern California analyzed receipts from 776 million iPhone transactions totaling $4.6 billion from March 2014 to June 2015, and found that geography and gender play big roles in who’s buying digital goods from the App Store and iTunes."*

*Read more: https://www.buzzfeed.com/blakemontgomery/heres-who-drops-the-most-cash-on-candy-crush-and-clash-of-cl


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