Why Apple doesn't need to sell more iPhones anymore,
There's a common misunderstanding that if a company doesn't sell more of something, it means the product is a failure.
Case in point: iPhone sales fell year-over-year, and because of it, people trotted back out the same old tired narrative that Apple is doomed...again. But for real this time! They claim the iPhone X is a failure because $1,000 is simply too expensive for a phone!
But this narrative couldn't be further from the truth. Apple doesn't need to sell a higher number of iPhones at lower prices in order to continue smashing revenue records and stomp out all the competition.
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