Why brands need to get into ‘voice’ in 2018

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Why brands need to get into ‘voice’ in 2018,
Talking, once seen as the less cool forerunner of text messages and Whatsapp, is having something of a comeback, much like (regrettably) three members of the 90s British boyband, Five.

Look at the race to dominate in voice-activated devices which saw the likes of Google, Amazon, Apple, and Samsung going head-to-head in 2017. From our friend Alexa and the compact Google Home to the wonderfully titled LingLong DingDong — China’s leading voice-activated device from JD.com — 2017 was big for voice.

But 2018 is going to be even bigger. With more tech companies getting involved in the game, brands would do well to take note and start producing content worth shouting about.



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Why brands need to get into ‘voice’ in 2018