Why Franchise Fatigue is A Problem & What Bandai Namco Is Doing About it

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Published on ● Video Link: https://www.youtube.com/watch?v=bCyn1ufPYFM


Little Nightmares
Game:
Little Nightmares (2017)
Duration: 8:47
31,328 views
1,835

Bandai Namco is looking to make 50% of its business about New IP. The publisher has even developed a special unit to create new IPs for them. Here’s why they think that’s such a big deal.

Hosts: Mike Williams and Gareth Evans
Script by Mike Williams
Edited by Jake Kulkowski

Sources
gamesindustry.biz - https://www.gamesindustry.biz/articles/2018-07-23-bandai-namco-we-want-50-percent-of-our-games-to-be-new-ip

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