Why sleeping at CES is a good idea
0Why sleeping at CES is a good idea.
For many years now, health and fitness has been an integral part of the Consumer Electronics Show. However, this year it seems the fascination with fitness bands has come to an end and not everyone who can afford a ticket to Shenzen in going down that route. While there are serious players who are consolidating their position, clearly the edge here is for those who are able to make sense of the user data they are collecting.
There was one new area which seems to have the startup ecosystem interest, and that is sleep. Quite a few companies are trying to cash in on the fact that we humans actually end up sleeping more than doing anything else. And it was not just limited to sleep tracking.
THIM is a ring that conditions users to sleep better, along with collecting data. Users wear THIM before they go to sleep and tap their finger when it vibrates. THIM will understand you are asleep when you stop tapping and wake you up after three minutes. The logic here is university trials which have shown that successive three-minute naps and is supposedly beneficial to those with sleeping difficulties.
“It might seem counter-intuitive but our research shows that depriving a person of sleep in this way one night ensures that they sleep better the next,” says Professor Leon Lack. It can also measure sleep length, quality and wake-time interruptions with real precision. Founder and CEO Ben Olsen says based on all these variables the THIM app generates a sleep efficiency score which gives the wearer a quick snapshot of their sleep. The ring costs $199 and will be available in May.