Wie Apple dich manipuliert
92,514Apple ist ziemlich teuer. Das Unternehmen nutzt allerdings einige sehr kluge Strategien, um absurd hohe Preise beim Kauf irgendwie logisch wirken zu lassen. In diesem Video geht es um ausgeklügeltes Marketing, verschiedene iPhones und warum Speichererweiterungen so eine Goldgrube für Apple sind.
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Quellen:
[1] Preise von iPhones:
https://web.archive.org/web/20161108024707/http://www.apple.com/de/shop/buy-iphone/iphone-7#01,11
https://web.archive.org/web/20171102010409/https://www.apple.com/de/shop/buy-iphone/iphone-x#00,11,21
https://web.archive.org/web/20181123152615/https://www.apple.com/de/shop/buy-iphone/iphone-xs#01,11
https://web.archive.org/web/20191126030054/https://www.apple.com/de/shop/buy-iphone/iphone-11-pro
https://www.apple.com/de/shop/buy-iphone/iphone-12-pro/6,7%22-display-512gb-graphit
[2] Apple ist profitabel:
https://www.cnbc.com/2020/07/31/apple-surpasses-saudi-aramco-to-become-worlds-most-valuable-company.html
https://www.statista.com/statistics/269857/most-profitable-companies-worldwide/#:~:text=In%202019%2C%20Saudi%20Aramco%2C%20the,with%2088.21%20billion%20U.S.%20dollars
[3] Preis-Psychologie:
https://link.springer.com/article/10.1007/s10603-011-9163-8 ; https://digitalcommons.law.umaryland.edu/cgi/viewcontent.cgi?article=3262&context=mlr ; https://scholarship.law.umn.edu/cgi/viewcontent.cgi?article=1119&context=lawineq
[4] Vergleichsmomente bei Upselling, Psychologie von relativen Preisvergleichen:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
https://www.shopify.com/blog/upselling-and-cross-selling ; https://thenextweb.com/insider/2015/05/09/what-mcdonalds-can-teach-us-about-selling/ ; http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2010.02.003
[5] (Apple) Upselling:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/
[6] iPhone 12:
https://www.apple.com/de/shop/buy-iphone/iphone-12/6,1%22-display-64gb-blau
[7] NAND Chip:
https://www.theiphonewiki.com/wiki/NAND
[8] NAND Preis:
https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021
[9] Mehraufwand bei Austausch:
https://www.bloomberg.com/news/articles/2018-09-24/apple-s-most-lucrative-iphone-feature-is-storage
https://www.barrons.com/articles/5g-apple-iphone-storage-51567635751
[10] NAND Preise sinken:
https://www.forbes.com/sites/greatspeculations/2018/12/06/how-rapidly-declining-nand-and-dram-prices-could-benefit-apple/?sh=51b847d44ba4 ; https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021
[11] Technische Gründe:
https://www.cnet.com/news/iphone-12-missing-features-would-have-been-pretty-great-120hz-screen-telephoto-lens/#:~:text=1.,iPhone%2012%20is%20no%20exception. ; https://www.cnet.com/news/samsungs-galaxy-s20-raises-the-bar-for-phones-in-8-ways/
[12] Cross-Selling:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/
[13] Vergleichsmomente für den Kunden:
http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
[14] McDonalds Terminals:
https://www.behavioraleconomics.com/loving-psychology-behind-mcdonalds-restaurant-future/
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