Duration: 58:29

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In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. Why are great products no longer good enough to win with customers and why are creative marketing and delightful customer service not enough to succeed? In X, we learn why the future of business is experiential and how to create and cultivate meaningful experiences. This isn't your ordinary business book. Its aesthetic is meant to evoke emotion while also providing new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, is done using the principles shared within.