xConnect explains why 'who owns this phone number?' is not a simple question to answer

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MEFTVChannel
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Published on ● Video Link: https://www.youtube.com/watch?v=6Azi7Q-DaYs


Duration: 6:23
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In the modern economy, the phone number occupies a special place. It offers a unique, personal and direct channel to an individual. This makes 'number look up' extremely important for brands. But, wow, it's complicated says Tim Ward, VP of number information services at xConnect.



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