YouTube Music adds three new personalized playlists, including its Spotify Discover Weekly rival

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YouTube Music adds three new personalized playlists, including its Spotify Discover Weekly rival

YouTube Music is taking on Spotify, Apple Music and others with the launch of three personalized playlists, including its own version of Spotify's Discover Weekly, called Discover Mix, as well as a New Release Mix and Your Mix. Discover Mix has been spotted in the wild during testing, but now all three are globally available to YouTube Music users.

The company's plans to introduce these new mixes were announced this fall at TechCrunch Disrupt SF 2019, where YouTube Chief Product Officer Neal Mohan spoke about the service's plans to utilize a combination of machine learning and human curation to improve the music service's offerings.

The Discover Mix is very much like Spotify's Discover Weekly, as it will focus on helping users uncover new artists and music they like, including tracks you've never listened to before as well as lesser-known tracks from artists you already love. But unlike on competitor music service, this playlist can leverage historical listening data on both YouTube Music and on YouTube itself.

The mix, which updates every Wednesday, will give listeners 50 tracks per week.

The New Release Mix, as you can guess, focuses on all the recent releases by your favorite artists and others YouTube thinks you'll like. This one drops every Friday, as most new releases do, but will add other tracks mid-week as needed.

Finally, Your Mix is a playlist that combines the music you love with songs you haven't heard yet but will probably like, based on your listening habits. This one updates regularly to stay fresh.

Of course, the longer you listen on YouTube Music, the better the mixes will get. But YouTube says it can offer personalized mixes




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