The company issued a statement acknowledging that “2020 has been different,” adding that “it doesn’t feel right to carry on as if it weren’t.” This marks the first time Rewind won’t happen since YouTube started the annual celebration in 2010. Although Rewind has become somewhat of a joke to the creator community in recent years — it became the most disliked video of all time in 2018 — it’s still a staple of YouTube’s culture, even if people are just using it to dunk on their own videos. To be fair, even CEO Susan Wojcicki admitted they’re a little cringe-inducing.
“We know that so much of the good that did happen in 2020 was created by all of you,” YouTube’s statement reads. “You’ve found ways to lift people up, help them cope, and make them laugh. You made a hard year genuinely better.”
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