| 1. | Professor | Imagine the Possibilities | Barbie | 24,804,195 | |
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| 2. | AD - Barbie® Dreamhouse Playset | 11,708,895 | |
|
| 3. | AD: My Garden Baby | Brush & Smile Little Bunny Baby™ | 11,343,994 | |
|
| 4. | Barbie® Extra Dolls | 10,124,957 | |
|
| 5. | Thomas & Friends Fisher-Price Super Cruiser | Mattel | 9,482,639 | |
|
| 6. | AD: Disney Pixar Lightyear Laser Blade Buzz Lightyear Figure | 8,505,096 | |
|
| 7. | WWE® Wrekkin'™ SlamCycle™ Vehicle with Drew McIntyre Action Figure | 7,719,153 | |
|
| 8. | Polly Pocket | NEW POLLY POCKET™ KITTY AIRWAYS™ Playset | AD Mattel UK | 7,199,871 | |
|
| 9. | Barbie® Twinkle Lights Ballerina Doll | AD | 7,097,979 | |
|
| 10. | The Immortal Game: Season 1 Episode 1 | BattleClaw | Mattel | 6,788,601 | |
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| 11. | Hot Wheels® Dragon BLAST™ Play Set | @HotWheels | 6,697,742 | |
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| 12. | MEGA™ Pokémon™ Jungle Ruins Playset | AD | 6,353,821 | |
|
| 13. | Barbie® Chelsea Playhouse | AD | 6,296,358 | |
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| 14. | Barbie® Mermaid Power | AD | 6,208,155 | |
|
| 15. | Epic Roarin' Tyrannosaurus Rex vs The Control 'N Conquer™ Carnotaurus Toro | Jurassic World UK | 6,184,992 | |
|
| 16. | Barbie® Totally Hair | AD | 6,162,191 | |
|
| 17. | Polly Pocket | NEW 2023 Compacts! | AD | 6,147,437 | |
|
| 18. | Barbie Colour Change Fairy | AD | 6,058,443 | |
|
| 19. | AD: That Girl Lay Lay x American Girl® would like to introduce World By Us™! | 5,813,605 | |
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| 20. | Barbie® Fashionistas | AD | 5,470,529 | |
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| 21. | Dinotrux Diecast Assortment | Mattel | 5,377,104 | |
|
| 22. | AD: Barbie® Color Reveal™ Dolls- Party Series | 5,333,320 | |
|
| 23. | FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse | Mattel | 5,323,494 | |
|
| 24. | Princess & The Popstar Official Music Video | Barbie | Mattel | 5,284,646 | |
|
| 25. | JURASSIC WORLD THRASH 'N' DEVOUR TYRANNOSAURUS REX figure | AD | 5,265,630 | |
|
| 26. | Disney•Pixar Cars 3: Crazy 8 Crashers Smash & Crash Derby Playset | Mattel | 5,219,446 | | Cars 3: Driven to Win
|
| 27. | Hot Wheels® City T-Rex Chomp Down™, playset | AD | 5,017,780 | Let's Play |
|
| 28. | Hot Wheels® Super Ultimate Garage | @HotWheels | 4,995,838 | |
|
| 29. | WWE Wrekkin' Slambulance Vehicle | Mattel | 4,900,935 | |
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| 30. | Barbie™ Deluxe Style | AD | 4,853,604 | |
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| 31. | Barbie® Fast Cast Clinic™ playset! #AD | 4,823,956 | |
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| 32. | Barbie Color Reveal Ballet Series & POP Reveal! | AD | 4,715,734 | |
|
| 33. | AD: Mega Bloks® Building Bag and ABC Learning Train | 4,686,967 | |
|
| 34. | Barbie® Cutie Reveal™ Snowflake Sparkle™ | AD | 4,650,314 | |
|
| 35. | Hot Wheels® Roto Revolution™ Track Set | @HotWheels | 4,598,730 | |
|
| 36. | WWE® WREKKIN'™ SLAMCYCLE™ Vehicle and UNDERTAKER® Figure | 4,511,828 | |
|
| 37. | Barbie® Dreamhouse Playset | 4,429,889 | |
|
| 38. | Minions Fart ‘N Fire™ | 4,200,455 | |
|
| 39. | Barbie® Dreamhouse™ Playset | 4,180,565 | |
|
| 40. | AD: Thomas & Friends All Engines Go and New Engines | 4,171,829 | |
|
| 41. | Monster High l Core Doll l AD | 4,114,906 | |
|
| 42. | Barbie® World of Dream | Ad | 4,104,712 | |
|
| 43. | Jurassic World Destroy and Devour Indominus Rex | Mattel UK | 4,092,881 | |
|
| 44. | Toy Story Action Figures | Mattel | 4,056,971 | |
|
| 45. | AD: Barbie® Extra Dolls and Playset | 4,026,329 | Let's Play |
|
| 46. | Barbie – A Doll Can Help Change The World (Bedtime) | 4,001,166 | |
|
| 47. | HOT WHEELS™ Monster Trucks Wreckin' Raceway™ Playset | AD | 3,998,266 | | Monster Trucks
|
| 48. | Kamigami Robots: Build. Program. Battle. Race. Sumo. | Mattel | 3,997,397 | |
|
| 49. | Barbie® Dreamhouse™ | AD | 3,955,147 | |
|
| 50. | AD: Disney Pixar Lightyear Blast & Battle XL-15 Vehicle and Action Figures Range | 3,903,134 | |
|
| 51. | Make Your Own Star Wars Video Game With Bloxels | Mattel | 3,888,978 | |
|
| 52. | Thomas & Friends Launch & Loop Maintenance Yard Set | AD | 3,883,865 | |
|
| 53. | Dream Pool™ Playset & Dreamhouse™ AD | 3,857,009 | |
|
| 54. | MEGA™ Pokémon™ Poké Ball 2- Pack | AD | 3,744,988 | | The Ball 2
|
| 55. | Hot Wheels® Attacking Shark Escape™ Playset | 3,685,367 | Let's Play |
|
| 56. | Barbie® Color Reveal™ Neon Tie-Dye Series | AD | 3,500,946 | |
|
| 57. | Barbie® Dreamcamper & Camping Dolls | AD | 3,451,970 | |
|
| 58. | STEVE AND ALEX’S EPIC QUEST | 3,423,145 | | Minecraft
|
| 59. | Barbie | You Can Be Anything - International Women's Day 2025 | India | AD | 3,344,286 | |
|
| 60. | AD: Pictionary Air ® Harry Potter™ Family Drawing Game for 8 Year Olds & Up | 3,331,628 | | Pictionary
|
| 61. | HW World Master | Mattel | 3,246,472 | |
|
| 62. | Spirit Lucky's Train Home Set TVC | 3,188,162 | |
|
| 63. | Polly Pocket UNICORN PARTYLAND™ Playset | AD | 3,133,871 | Let's Play |
|
| 64. | Hot Wheels® City Play Sets | @HotWheels | 3,125,188 | |
|
| 65. | AD: MEGA Barbie Malibu House | 3,030,084 | |
|
| 66. | AD: Polly Pocket™ Spin 'n Surprise™ Assortment | 3,029,215 | |
|
| 67. | Dragon Destroyer Commercial | @HotWheels | 3,020,206 | |
|
| 68. | New Hot Wheels Cars Available Now! | @HotWheels | 3,020,108 | |
|
| 69. | This Is Kamigami Robots: Build. Program. Battle. Race. Sumo. | Mattel | 2,999,380 | |
|
| 70. | Disney Pixar Cars Diecasts | Cars Australia | 2,997,207 | |
|
| 71. | Disney and Pixar Cars Colour Change Whale Car Wash Playset | AD | 2,992,054 | Let's Play |
|
| 72. | Build a Solution with the Dinotrux Ty & Friends Assortment | Mattel | 2,978,138 | |
|
| 73. | AD: Hot Wheels® HW Ultimate Garage™ | 2,963,852 | |
|
| 74. | Extreme Action & Hyper Racer from Toy State Commercial | @HotWheels | 2,960,411 | |
|
| 75. | Legends aren’t born- they’re made. It takes grit. Determination. And lots of ‘Challenge Accepted’ | 2,954,127 | |
|
| 76. | AD: Thomas & Friends Talking Thomas & Percy | 2,951,584 | |
|
| 77. | Dinotrux Reptool Control Ty Rux | Mattel | 2,943,174 | |
|
| 78. | Barbie® Color Reveal New Foodie Series Barbie Demo Video | 2,924,347 | |
|
| 79. | Disney•Pixar Cars 3: Willy's Butte Stunt Jump Playset | Mattel | 2,922,251 | |
|
| 80. | Barbie® Mini BarbieLand | AD | 2,920,036 | |
|
| 81. | Barbie® DreamHouse™ Commercial | Barbie | 2,897,363 | |
|
| 82. | Disney World of Small Dolls! | AD | 2,822,762 | |
|
| 83. | UNO® Showdown™ | 2,803,524 | |
|
| 84. | WWE Wrekkin Performance Center Playset | Mattel | 2,803,247 | |
|
| 85. | AD | Hot Wheels™ Monster Trucks Blast Station™ Playset | 2,797,618 | | Monster Trucks
|
| 86. | AD: Barbie® Extra Dolls and Car Playset | 2,764,864 | Let's Play |
|
| 87. | Barbie and Ken Fashionistas | AD | 2,719,360 | |
|
| 88. | Hot Wheels® City Cobra Crush Play Set | @HotWheels | 2,717,070 | |
|
| 89. | AD: Thomas & Friends Race for the Sodor Cup Set | 2,677,170 | |
|
| 90. | Disney•Pixar Cars 3: Movie Moves Lightning McQueen | Mattel | 2,642,290 | | Cars 3: Driven to Win
|
| 91. | Super Ultimate Garage Air Drop | Hot Wheels | Mattel | 2,641,084 | |
|
| 92. | Cave Club Core Dolls TVC 2020 | 2,601,355 | |
|
| 93. | Enchanted evenings await, with the Ready for the Ball playset | AD | 2,595,992 | |
|
| 94. | Hot Wheels Labs: Friction | Hot Wheels | Mattel | 2,589,142 | |
|
| 95. | Pictionary Air™ | 2,568,261 | | Pictionary
|
| 96. | Disney Princess Dolls | Disney Spark Joy | AD | 2,559,467 | | Disney Princess
|
| 97. | AD: Barbie® 3-in-1 DreamCamper® Vehicle and Accessories | 2,500,936 | |
|
| 98. | Barbie® Dream Boat™ | AD | 2,500,409 | |
|
| 99. | MONSTER TRUCKS SYSTEM OF PLAY ULTIMATE CRUSH YARD PLAYSET | AD | 2,490,370 | Let's Play |
|
| 100. | Polly Pocket ™ Llama Music Party™ Compact | 2,431,712 | |
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