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Many YouTubers make their Channel Description about them. For example, their description might sound something like: “My channel is all about my favorite TV shows. I tell you what I think of each and every episode”.
For some personal brands with a large following, this approach makes sense.
However, for most channels, it’s important to demonstrate the benefit someone will get from watching your videos.
For example, the first sentence of the Vox YouTube channel description clearly communicates what watching their videos will do for you.
