10 Important 2020 Social Media Trends You Need to Know via @MrDannyGoodwin
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10 Important 2020 Social Media Trends You Need to Know
Want to succeed on social media in 2020?
Then you need to know what trends will matter most this year.
While the technology we have access to has never been greater, the competition has also never been higher
Plus, there is no shortage of platforms where you could be investing your time.
But in the end, it all comes back to your audience.
Are you getting in front of them where they're spending their time?
Are you giving them what they want or need, at the right time?
What matters to them?
These are the questions we all need answers to – and these answers seemingly change every year.
So I asked some really smart people for their thoughts on social media marketing in 2020.
Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34 experts.
Want all the social media trends now? Download our ebook: The Biggest Social Media Trends of 2020, According to 34 Experts
Trend #1: Connection + Community + Experience
In 2020, the big trend will actually be a return to the basics.
Lisa Buyer, CEO, and Social PR Consultant, The Buyer Group, said that it is no longer enough to provide a service your customer needs. Self-serving social messages won't cut it in 2020, either.
"The new mindset is this: The relationship we build with our customers is more important than the products and services we sell them," Buyer said.
Part of the "back-to-basics" approach to social media means you should step back and think about two things, according to Michael Williams, Senior Social Media Manager, Jellyfish:
"When it comes to creating content, brands need to counteract the social media noise, think 'less is more,' and create messaging that actually resonates with their key audience(s)," Will