Grindr shares personal data with ad companies in violation of GDPR, complaint alleges

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Reported today on The Verge

For the full article visit: https://www.theverge.com/2020/1/14/21065481/grindr-gdpr-data-sharing-complaint-advertising-mopub-match-group-okcupid-tinder

Reported today in The Verge.

Grindr shares personal data with ad companies in violation of GDPR, complaint alleges

Grindr is sharing personal user data in violation of the EU's GDPR data protection legislation, a new series of complaints is alleging. The app shares data including location and device information with more than a dozen companies, according to The New York Times. The Norwegian Consumer Council has filed three complaints against Grindr, as well as five adtech companies that received personal data through the app.

Grindr describes itself as "the world's largest social networking app for gay, bi, trans, and queer people," and so just sharing the fact that a user has the app installed on their device can give an indication of their sexual orientation. Associating this information with an advertising ID then makes the user identifiable to third-party advertisers and across services, according to the report from the Norwegian Consumer Council.

The Norwegian Consumer Council's report notes that Grindr's privacy policy discloses that it shares user and device data such as a user's advertising ID with third parties. However, the report claims the app isn't clear about the legal basis for how it processes this personal data, and that the scale of Grindr's adtech network makes it difficult for a user to understand, and therefore properly consent, to their data being collected.

"The extent of tracking and complexity of the adtech industry is incomprehensible to consumers, meaning that individuals cannot make informed choices about how their personal data is collected, shared and used," the report says.

One of the adtech companies that Grindr shares data with is Twitter-owned MoPub, which says that it may share user data with over 180 of its partners, according to The



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