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With a billion new users expected online by 2017, there’s a huge opportunity to grow your business. The Google Play Developer Console has many features that can help you grow your app or game business, and in this video you’ll find 10 tips that will help you get started and build an app or game for billions of users:

0:25 — Speak your users language, in your app and on the Play store
1:10 — Deliver the right content and features
1:35 — Allow for slow and intermittent data connections
2:09 — Accommodate low end devices and smaller screens
2:29 — Ensure your apps will run older versions of Android
2:44 — Optimize for less phone memory and shorter battery life
3:18 — Consume only the data you need to
3:47 — Reflect local buying habits and cycles
4:13 — Grow your audience with app promotion
4:56 — Engage and support your users locally

► WATCH MORE VIDEOS LIKE THIS: http://g.co/play/developertips
► LEARN MORE IN THE BUILDING FOR BILLIONS PLAYBOOK: g.co/play/billionsplaybook

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