Duration: 5:19

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Expanding your game to new user around the world is a great way to increase your revenue.

In this video you’ll find 10 tips you can follow to take your game global:
0:15 — Design your app with localisation in mind: http://developer.android.com/guide/topics/resources/localization.html
0:50 — Don’t rely on a data connection
1:12 — Research local audiences thoroughly
1:47 — Research general expectations in America and Europe: https://developer.android.com/distribute/tools/localization-checklist.html
2:13 — Research general expectations in Asia: https://developer.android.com/distribute/tools/localization-checklist.html
2:47 — Use the App Translation Service: https://developer.android.com/distribute/tools/localization-checklist.html#gp-trans
3:16 — Test localisations thoroughly: https://support.google.com/googleplay/android-developer/answer/3131213
3:38 — Start marketing locally: https://developer.android.com/distribute/tools/localization-checklist.html
4:04 — Create a gameplay video trailer for your store listing: https://developer.android.com/distribute/tools/launch-checklist.html#prepare-graphics
4:30 — Support and interact with your local users: https://support.google.com/googleplay/android-developer/answer/138230

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