1965 Imperial commercial
soruce: wiki
The Chrysler Imperial, introduced in 1926, was the company's top of the range vehicle for much of its history. Models were produced with the Chrysler name until 1954, and again from 1990 to 1993. The company positioned the cars as a prestige marque that would rival Cadillac and Lincoln
Imperial was the Chrysler Corporation's prestige automobile brand between 1955 and 1975, with a brief reappearance in 1981 through 1983.
The Imperial name had been used since 1926, but was never a separate make, just the best Chrysler. In 1955, the company decided to spin it off as its own division to better compete with Lincoln and Cadillac. Imperial would see new body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to the lower rungs of Chrysler corporation's sister offerings.
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