2017 Year of the podcast

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2017 Year of the podcast.
The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groceries was needed to compete in retail.

But buried within the big headline-grabbing stories of the year were microtrends that sprang up almost by surprise. And one of those relates to the humble podcast.

Though the podcast is far from a new medium, 2017 saw a surge of activity related to the audio broadcast format.

A couple of weeks back, Apple finally launched its podcast analytics feature so creators can garner more data about how their listeners consume podcasts on iOS devices and can gain potentially valuable insights into their listening habits.



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