2019 Ford Focus Active Unveiling

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Published on April 10, 2018 4:46:05 PM ● Video Link: https://www.youtube.com/watch?v=M08vLZn8Cj4

Duration: 4:17

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n addition, human-centered design allows each market to tailor their Focus line-up, creating new models targeted to specific customer groups, such as the new sport ST-Line or adventure-focused Active models for the new Focus.

Through the use of globally common but flexible architectures and modules, Ford is able to deliver visually differentiated Focus variants to appeal to diverse customer needs while maintaining a high level of commonality and low complexity.

Even as Ford finds ways to deliver new and additional Focus variants – which for many markets will bring a richer mix of Focus models – the company is working to reduce complexity and improve quality.

Ford has reduced the number of orderable configurations by as much as 92 percent versus the previous Focus, reducing from up to 360 configurations to as few as 26, depending on the global market. This complexity reduction helps Ford lower and control costs while ensuring Focus customers can more easily and quickly find the model that meets their needs.

While it starts with Focus, this approach will further strengthen with future Ford vehicles as the company moves from individual vehicle platforms to all-new flexible vehicle architectures paired with modular “families,” streamlining common components such as engines, electrical systems and high-end features, such as sunroofs.

A new version of Active Park Assist that now also operates gear selection, acceleration and braking to enable fully automated maneuvers at the push of a button.

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