2019 Kia ProCeed Explained

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Published on October 3, 2018 3:45:30 PM ● Video Link: https://www.youtube.com/watch?v=e9cKtGkJK1I

Duration: 5:15

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The new Kia ProCeed encapsulates the spirit and athleticism of the second-generation Kia pro_cee’d hatch. A shooting brake by design, the ProCeed presents an alternative to the traditional three-door hatch, and marries its imposing proportions with a compact footprint that hints at its outright agility. With the DNA of a coupé, the ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon. Yet, it combines its striking visual presence with a dash of versatility, giving it a unique raked-back silhouette unlike anything in the family car segment.

Emilio Herrera comments: “The ProCeed takes the Ceed model family in a bold new direction. Where the Ceed Sportswagon majors on practicality, the ProCeed provides couples or young families with the space and versatility of a wagon, combined with an emotive, swept-back design. Where focusing on one of these normally compromises the other, the ProCeed is the first car in the mainstream segment to combine both.”

The ProCeed has been designed at Kia’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, European Head of Design, and Peter Schreyer, President of Design and Chief Design Officer.

Gregory Guillaume comments: “Europe’s shrinking market for three-door hatchbacks brought the future of the pro_cee’d in question. But it was equally inconceivable that we would simply kill off the pro_cee’d. It was not just the name we gave to our three-door cee’d - it meant so much more than that. It embodies all Kia's values of youthful dynamism, of emotional engagement, and of design-led desirability.

Guillaume adds: “We needed to reinvent the pro_cee’d to ensure that all that vitality and vibrancy wasn’t simply lost. It had to be a model that not only sat at the top of the current Ceed family, but one that was also immediately identifiable as the most emotionally engaging car in the range. The result is the striking all-new ProCeed.”

The ProCeed will be available as a GT Line or high-performance GT model, a brief which enabled Kia’s European design teams to create a confident and sporty design for the halo model of the Ceed family. Low, lean and lithe, its stance and proportions are different, sharing only its bonnet and front wings with the Ceed five-door. With its own individual style and character, every other panel is new. Yet the ProCeed features many of Kia’s now familiar design motifs, and its ‘family face’ is instantly recognisable. With the iconic ‘tiger nose’ grille and wide lower air intake, the castellated windscreen, and the brand’s inimitable mix of taut creases and curvaceous sheet metal, it is every bit the contemporary Kia.

Like the Ceed, the front of the ProCeed is built around precise, linear shapes, with ‘ice cube’ LED daytime running lights as standard, echoing the appearance of earlier Kia GT and GT Line models. The new model retains the same 1,800 mm width as the Ceed five-door hatchback, but features its own unique front bumper design.

In profile, the new car is informed by the design of the 2017 Kia Proceed Concept, mirroring its silhouette with a raked roofline that flows elegantly downwards into the rear shoulders. Taut creases run the length of the car, trailing from the headlamps to the tailgate to extend its visual length. It carries over the window line from the 2017 concept car, including the acutely angled chrome ‘Sharkblade’, emphasising the dramatic roofline. Its steeply raked rear windscreen separates it from its siblings in the Ceed model family, as well as other cars in its class. The rear windscreen of the Ceed Sportswagon is angled at 50.9° off-vertical, while the five-door hatch windscreen sits at 52.4°. A defining element of its coupé-like shape, the rear window on the new ProCeed is more horizontal, angled at 64.2° off-vertical.

At 4,605 mm long, the ProCeed is 5 mm longer than the Ceed Sportswagon, with a longer 885 mm front overhang. At 1,422 mm in height, its roofline sits 43 mm lower than that of the Sportswagon, while ground clearance is reduced by 5 mm, to 135 mm. Constructed on the same ‘K2’ platform as other Ceed models, the 2,650 mm wheelbase remains unchanged.

The rear of the car is what differentiates it fully from other models in the Ceed range, inspired by the layout of the 2017 Proceed Concept. Combined with its lower overall height, the new wide rear bumper gives the car an assertive, sporty stance, with dual-tip exhausts for GT and GT Line models enhancing its sense of dynamism and sportiness. The ProCeed name is spelled out in capitals across the centre of the tailgate, beneath LED tail-lights which span the width of the tailgate – giving the car a unique light signature.

From launch, the new ProCeed will be available in a choice of 10 paint finishes.

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